RELIABLE MARKETING-CLOUD-PERSONALIZATION EXAM VOUCHER & FREE SAMPLE MARKETING-CLOUD-PERSONALIZATION QUESTIONS

Reliable Marketing-Cloud-Personalization Exam Voucher & Free Sample Marketing-Cloud-Personalization Questions

Reliable Marketing-Cloud-Personalization Exam Voucher & Free Sample Marketing-Cloud-Personalization Questions

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q77-Q82):

NEW QUESTION # 77
What are the two main functions of the Event API? (select 2)

  • A. Bulk load external campaign data
  • B. Return campaign responses
  • C. Capture user attributes and actions
  • D. Process GDPR data or deletion requests

Answer: B,C


NEW QUESTION # 78
What are two ways to populate the Marketing Cloud Personalization catalog?

  • A. Third-party Integration
  • B. ETL Feed
  • C. Web SDK
  • D. Email Pixel

Answer: B,C

Explanation:
Two ways to populate the Marketing Cloud Personalization catalog are:
* ETL Feed (Answer C):
* Upload data files to populate the catalog with batch updates.
* Web SDK (Answer D):
* Automatically collect catalog data during website interactions.
References:
* Salesforce Marketing Cloud Documentation - Catalog Management


NEW QUESTION # 79
What are the three types of ingredients available for a recipe?

  • A. Catalog-based and Trending
  • B. Promotions
  • C. Co-Occurrence
  • D. Recommendations
  • E. Machine Learning

Answer: A,C,D

Explanation:
Within the context of Salesforce Marketing Cloud's Interaction Studio (formerly Evergage), "recipes" are pre- built configurations for personalized recommendations. These recipes utilize different types of "ingredients" to determine which items to recommend. Let's break down the correct options:
A: Catalog-based and Trending
* Verified:This is a type of ingredient used in Interaction Studio recipes.
* Explanation:
* Catalog-based:This ingredient leverages data from your product or content catalog. It can recommend items based on various catalog attributes like:
* Category:Recommending items from the same or related categories as items the user has viewed or interacted with.
* Attributes:Recommending items that share specific attributes (e.g., color, brand, size) with items the user has shown interest in.
* Keywords:Recommending items whose descriptions or metadata match keywords derived from user behavior.
* Trending:This ingredient considers the overall popularity or trending status of items within your catalog, often within a specific timeframe (e.g., "Trending in the last 7 days").
* Salesforce Marketing Cloud References:
* Interaction Studio Recipes:The Interaction Studio documentation describes the various recipe types and the ingredients they use.
B: Recommendations
* Verified:This is a broad category encompassing ingredients that generate recommendations based on various algorithms.
* Explanation:
* Recommendation Algorithms:Interaction Studio employs different algorithms to generate recommendations, including:
* Collaborative Filtering:Recommending items that similar users have liked or interacted with.
* Content-Based Filtering:Recommending items that are similar in content or attributes to items the user has shown interest in.
* User Affinity:Recommending items based on the user's overall affinity for particular categories, brands, or attributes, calculated from their historical interactions.
* Note:"Recommendations" is a more general term. Specific recommendation ingredients might have names like "User-to-Item Affinity," "Item-to-Item Similarity," or use algorithm names directly.
C: Co-Occurrence
* Verified:This is a specific type of recommendation ingredient that focuses on items frequently viewed or purchased together.
* Explanation:
* Co-occurrence Logic:This ingredient identifies items that are often viewed or purchased in the same session or within a short timeframe. It suggests that if a user is interested in item A, they are also likely to be interested in item B because other users have frequently interacted with both items together.
* Examples:
* "Customers who bought this item also bought..."
* "Frequently viewed together"


NEW QUESTION # 80
A brand wants to do an ad-hoc export of a segment. What option could they use?

  • A. The export segment functionality to Amazon S3
  • B. The export segment functionality via CSV format
  • C. The export segment functionality via the SOAP API
  • D. The export segment functionality via JSON payload

Answer: B


NEW QUESTION # 81
Which three components of a server side campaign must be coded by a developer?

  • A. EVENT API Request
  • B. Campaign Setip
  • C. Parsing the JSON Response
  • D. Tracking of campaign statisticsd
  • E. Content Selection

Answer: A,C,E

Explanation:
* Parsing the JSON Response: Developers need to process the JSON response from the server to render the appropriate campaign content.
* Content Selection: Logic for dynamically selecting and displaying content based on campaign rules must be implemented.
* EVENT API Request: Developers use the Event API to send data to Interaction Studio for real-time personalization.


NEW QUESTION # 82
......

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